Why this 25 Minute Investment?
You’re busy running your company and probably don’t have the time or opportunity to meet with everyone that might be useful to you. 25 minutes, if we properly prepare, is long enough for you to ask a critical few questions to gauge whether I warrant any more of your time. Doing this by phone eliminates almost all logistical difficulties – as well as avoiding lot’s of in-office questions about mysterious strangers talking to the boss behind closed doors. And, your door will need to be closed because this is intended as a frank discussion about your business.
If you need a credible, verifiable loan package for your banker or investor, and you’re reading this, then, I think the question better put is why not now?
Otherwise, what is the daily cost of the status quo, when indecision itself may be sowing their own seeds of self-doubt and weariness? While you can’t ignore the cost of your lost credibility, lost opportunities, and nagging, growing self-doubt and increasingly chronic weariness, there are the hard dollar costs of lost revenue, misspent costs, etc. If this resonates with you, then the time is now and and you owe no less to yourself and to those you love.
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